#1 Empire Flippers Review: Walkthrough, Benefits, FAQs, etc.

Empire Flippers is my recommended platform to buy or sell an online business. In this Empire Flippers review article I will try to cover everything about Empire Flippers that you may possibly looking an answer for.

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Empire Flippers Review: Everything You Need To Know [Ultimate Guide]

What is Empire Flippers?

Empire Flippers is the best marketplace for buying and selling established online businesses which are already profitable. It is an INC 500 company which was founded in 2011 & its headquarter is at Wilmington, Delaware.

Who Are The Founders of Empire Flippers?

Joseph Magnotti is the CEO of this popular online website brokerage platform and the CMO of Empire Flippers is Justin Cooke who also hosts the Empire Flippers podcast.

How does Empire Flippers work?

In simple terms they works as a mediator between buyers and sellers and provide them a platform to exchange their online businesses in a hassle free way and charges the seller a commission for their service.

We will explore more benefits and cons of Empire Flippers from both the point of view of buyers & sellers later in this article.

Which Types Of Online Businesses Are Available At Empire Flippers?

Content Websites/Blogs that are monetized with display ads, affiliate, digital products, subscriptions, etc. Affiliate websites, E-commerce sites, Dropshipping, Application, Info products, SaaS, Amazon FBA, Amazon FBM, Amazon KDP, Amazon Merch, Amazon associates, Lead generation sites, etc.

Empire Flippers Walkthrough

Before we go into more details first sign up for a free Empire Flippers account and lets get familiar with the platform. You can watch this video below or keep reading.

Once you create an account you will see the marketplace after logging in as shown in the picture below.

From the left side you can see the marketplace option is selected where all listings are showing and you can create your own watchlist & see that listing too.

As of now there are 151 listings available. At the top there is a search bar, just after that there are two boxes which are card view & table view. In the image given above table view is selected you can switch it to card view.

After that no. of listings are shown and just after that you will get a telephone icon in a orange box, if you have some specific criteria about finding a business then you can use this button to schedule a call with an expert business advisor of Empire Flippers. They will help you to find the business that meets your requirements and also simplify the buying process for you.

Then the filters option is given which is very useful for buyers to find the perfect business that they are looking for. The primary filters are Monetization methods, Niches, Platforms, Listing price & Monthly Net Profit.

But that’s not all, Empire Flippers provide you lots of additional filters also, which are – search terms, status, listing multiple, watchlist, date business created, country, uses of PBN, seller interview, has trademark, private lender approved, uses brand registry, SKU count, monthly unique users, Ahrefs domain rating, etc.

After that there is another box with three vertical lines using which you can configure the columns that you want to display. The available options are – listing number, niches & state, monetization, price, avg monthly revenue, avg monthly profit, multiple, pricing period, profit, revenue, traffic, seller interview, financing approved, PBN, trademark, countries, business created, days on marketplace, SKU count & uses brand registry.

After visiting the marketplace you will find the Buying & Selling options below that in the menu bar.

In buying section the two sections are active unlocks & resources. You can unlock a listing only after verifying your identity & adding liquidity in your fund. You can verify funds either by connecting your bank account or by uploading your financial documents.

By unlocking a listing you will get the URL & detailed reports of traffic & earnings of a listed business. You can ask questions to sellers and beat the below list offers during a 24 hour circulation period.

In the resource sections you will get free downloads (ex- due diligence checklist), useful tools and curated content for buyers.

Now comes the seller section where you will find your listing submissions, resources for sellers and free valuation checker to know the worth of your business.

Next option in the menu is your wallet where you can add funds, withdraw funds, make payment or add your payout details.

And then there is the message section where you can create ticket to get chat support from the Empire Flippers team of experts.

Below this menu you will find your name and profile image, by clicking the arrow you can visit your account and make changes to it. Verify your identity, add or edit profile details, add two factor authentication or device authentication, choose which notifications you want to receive & get your referral link.

Empire Flippers For Buyers & Sellers (Benefits & Drawbacks)

Benefits For Buyers

As a buyer you will get only high quality online businesses as all listings pass the Empire Flippers vetting process before going live on the marketplace.

You will get access to full listing data only after verifying funds which means the listings are not accessible to anyone who can become a new competitor by knowing the niche.

Every necessary information like traffic stats, P & L statements, legal documents, escrow handling and the migration process will be taken care by the experienced team members of Empire Flippers. So, as a buyer you have nothing to worry about.

Empire Flippers verify the earnings of the websites that are listed for sale, so you can get assured that the business you purchased will generate money for you from day one.

You can get help from professional expert business advisor of Empire Flippers and ask questions directly with the seller by scheduling a conference call (for listings above $100,000).

Now buyers can place an offer in 3 steps – first is the important information about placing offers and the circulation process, the second step is where the buyer enter the offer details and third shows the terms of use and the submit button.

As a buyer if you want to skip the circulation process and don’t want any chance of missing a deal then select ‘Full list’ and ‘100% upfront’.

Drawbacks for Buyers

The least amount is around $50,000 for the sites listed on Empire Flippers marketplace, most sites are priced at much higher rate than that.

So this is not for buyers with low capital, if you are looking to buy online businesses with low budget then you should go for Flippa or Motion Invest (only for content sites).

You have to place a non-refundable to hold the listing and later you can wire the remaining amount, So make a clear decision before placing an order.

The Avg sales multiple of this platform is pretty high and you have to compete with professional website investors to get a deal, you might miss the opportunity of getting a profitable high quality online business if you can’t make a quick purchasing decision.

Benefits For Sellers

As a seller you can quickly liquidate your online business and get a lumpsum amount of money. If your business is a quality one then it won’t take much time to get sold. To know the worth of your business you can use the empire flippers valuation tool.

Usually Empire Flippers asks for 2 months of exclusivity to find potential buyers but you can be assured that it will get sold for less than that time. If it doesn’t get sold then you can de-list it or keep it there.

You can get the highest industry avg sales multiple for your business, it can be sold for 45x times of sales multiple also. The listing price is calculated as Net Monthly Profit X Mutiple.

In order to pass their vetting process you must submit all the necessary information accurately like your personal information (name, email, social media profiles, etc.), your business’s information (URL, date of purchase, site history, backlinks, etc.), Google analytics data, screenshots of gross monthly revenue and monthly net profit, etc and verified monthly expenses of your online business.

Drawbacks for Sellers

You can’t determine that how long it will take to get your business sold as it depends of different factors like the type of your site, monetization strategy, growth rate, etc. The same goes for determining you sales multiple also.

Empire Flippers charges you 15% commission for listing price under $700,000 which is relatively high and most listings are fall under this category but if your website is worth more than that then you have to pay less commission.

But I personally think that if your site’s valuation is more than $700,000 then why should you sell it? It’s a cash cow, keep growing it and outsource the management process or try to automate it.

The Empire Flippers Selling Process

From the selling section of the menu bar you can click on listing submissions and then click on sell your business.

After that you will be redirected to page where you have to fill in all the necessary details like your monetization method, your business details, income details, track info and some other extra information.

Once you submit that form your website will go through the strict vetting process of Empire Flippers to ensure that your business is good enough to get listed on their marketplace.

This vetting process can take about 1- 4 weeks, and the rejection rate is also very high as they are very strict about maintaining their standard of providing only high quality websites.

Once your site pass the vetting process then it will get live on the marketplace and then it just the matter of some time before it get sold. You might receive counter offer from buyers and also have to answer them using chat if they have some queries.

If your business’s listing price is more than $100,000 then you have to attend conference call with the buyer if required and it is absolutely your choice whether you accept a counter offer or stick with your listing price.

Once your site is sold the whole migration process will be done by the experts of Empire Flippers team which is very useful features for both buyers and sellers.

Once the buyer authorize Empire Flippers to release the funds you can receive your payout using bank transfer, ACH transfer, etc.

Empire Flippers Migration Process

The migration process begins after the buyer transfer the funds to Empire Flippers account. The duration of migration process can take some time (avg of 1-3 weeks) depending upon the complexity of your website & assets (social media accounts, Amazon associates accounts, etc).

It is a complex technical process but Empire Flippers provides it as a done for you service and there is nothing to do for both buyers & sellers except waiting for the process to complete.

Once the process begins a new migration ticket will be opened through their Zendesk system and both buyer & seller will be CC’d through the entire system to keep track of the migration process.

Empire Flippers protects the buyer and make sure that correct income is received by the buyer as stated in the listing. They also provide a 14 day inspection period if the buyer earn less than 50% of the stated revenue during that time then he can cancel the deal or renegotiate it.

They are improving the process day by day, as now sellers can have one central place in their dashboard to hand over account details to buyers and share all necessary credentials.

Empire Flippers Capital Review (Now WebStreet)

Instead of buying a site to generate income or selling your existing site to get lumpsum amount of money you can also invest in websites to grow your money passively.

Empire Flippers capital is now rebranded as WebStreet.co and it is a platform for website investing where investors can choose vetted portfolio managers, click on invest and sign legal documents, complete accreditations and transfer funds, and they will receive a fractional piece of the business they invested in.

You need a minimum of $40000 to invest in WebStreet, and you can expect an annual return of 20%.

Empire Flippers Customer Review

Trustpilot is an authentic source to know what customers are saying about a business and here is the screenshot of Empire Flippers which got excellent with a rating of 4.7 given by 69 customers. 5 Star is given by 93% of them while only 4% has given a 1 star.

Empire Flippers Employee Reviews

Just like the previous one I have attached two more screenshots here from Glassdoor & Comparably which are platforms that gathers feedback from employees. It has got 4.9 at Glassdoor and 4.7 at Comparably which means not only the customers but the employees are also very happy with Empire Flippers.

Conclusion On Empire Flippers Review

In this Empire Flippers review article I have explained almost everything that I know about Empire Flippers. So, the conclusion is simple, if you want to buy an profitable online business then go for Empire Flippers and if you want to sell your online assets for the highest possible price then again go for Empire Flippers. It is the best online broker for buying or selling established online businesses in a most convenient way.

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F.A.Q About Empire Flippers