As a marketer or a content creator knowing the trend is essential. If you create content on a trending topic, the chance of getting traffic quickly is much higher.
But what if you get to know the trends before they get to their peak?
You may be thinking that how to find out what’s trending online? what are the best trend spotting tools?
To solve these queries here is a list of the best tools to find trending topics & products online.
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Best Trend Spotting Tools (Tools to Find Trending Topics & Products Online)
#1. Exploding Topics
It is one of the best tools to find trending topics online. You can subscribe to their trend newsletter for free.
You can choose different timeframes from the past 5 years to the past 2 year while searching trends. The timeframe for the last 1 year to 3 months can be chosen only with the Pro plan.
There are also 30+ categories available to search trending topics, like – crypto, education, e-commerce, beauty, marketing, technology, social, legal, food, finance, travel, startup, etc.
After clicking on a topic you can see its monthly search volume along with the percentage of growth over your chosen time period.
You will also get some related topics at the bottom of it. It will not let you explore all the topics for free.
The paid plans are the entrepreneur plan of $39/month (billed annually) and +the investor plan of $99/month (billed annually) & business plan of $249/month which gives you API access.+
#2. Glimpse
Glimpse is the #1 trend-finding tool in our list, as it will help you discover trends before they reach the highest popularity.
You can identify growing trends in products, companies, and industries, it tracks the whole internet to discover trends.
This trend-spotting tool analyzes hundreds of millions of consumer behavior signals from across the web to expose trends.
The popular categories in which you can discover trends are consumer goods trends, financial trends, business trends, health & wellness trends, beauty trends, fashion & apparel trends, entertainment trends, food and beverage trends, and special trends.
All these categories are further divided into multiple subcategories to track and analyze trends online.
You can use the chrome extension of Glimpse and see the data like – search volume, people also search, trend trajectories, etc.
You can set an alert on a potential trend, see channel breakdown, and visualize the related topics. They have 4B global users, which is the world’s largest single user base.
Glimpse Pricing – You can sign up for their free plan and get 2 exponential trends each month.
The paid plan starts at $29/month ($23/month if billed annually) in which you will get 7 exponential trends, 3 hypergrowth trends, 20 past trends, and insights for each trend.
The highest plan cost $479/month ($429/month if billed yearly) which will give you 10 exponential trends, 5 hypergrowth trends, 180 past trends, and insights for each trend.
In this plan, you can add your team members and you will get reports before others. You can also request their API access.
#3. Content Studio
Content Studio is a great social media management platform, its discovery feature lets you find trending topics from the web, Twitter, Youtube, and other important social media channels.
You will discover the high-quality content and the influencers who matters the most. You can filter using engagement, region, time period, language, etc, and get important insights.
You can monitor your favorite content publishing sources to track the top-performing trending content and manage your feed.
It will also help you to find and outreach to the right influencers from Instagram and Twitter, So, you can use Content Studio as an influencer marketing platform as well.
There are multiple other features like related topics, search tips, topic tags, instant social share, etc that will help you to grow faster.
Content Studio Pricing – For individual and solo marketers the starter plan costs just $20/month (billed yearly).
The Pro and Agency plan costs $40/month and $80/month respectively (both when billed yearly).
#4. Buzzsumo
Buzzsumo is a top-notch content marketing platform. You can use Buzzsumo trending to monitor content and articles on any topic across all the social media platforms in a single feed.
You can use this tool to find trending topics online across all major categories like news, sports, technology, entertainment, etc.
You can find trending stories that are published just a few hours ago and beat your competitors, you can create custom trending feeds for any topic.
Buzzsumo content analyzer will help you to spot content opportunities by analyzing content trends.
Buzzsumo is a great tool to identify trends and cycles on any topic and you can start using it for free.
Buzzsumo Pricing – The paid plan starts at $99/month while the plus and the large plan costs $179/month and $299/month respectively. You can save up to 20% by choosing the yearly plans.
#5. Semrush Market Explorer
Semrush is one of the top all-in-one marketing tools, I have already mentioned its useful feature in the best keyword research tool article.
You can use its market explorer tool to get a visual overview of the current market of your selected country. You can find your competitors and spy on them, see their traffic & compare them to the market.
You can compare up to 5 competitors and see their activity using the traffic analytics tool.
So using both market explorer and traffic analytic tools you can see the market trends and analyze the trend of your competitors.
#6. Treendly
Still, thinking about where to find trends? Treendly is another option for you. It helps you to piggyback on early trends that are yet to take off.
This is a great tool to identify market trends as you can search across different countries and industries.
Whether you are an SEO expert looking for a tool to find trending topics online or an investor, enterprise, or e-commerce marketer looking for a tool to find trending products online then try using treendly.
With each trending topic, you can see the category, country, and monthly search volume.
You can subscribe to their newsletter and get hand-picked reports, they also offer a free course on how to spot trends.
Integrations with Notion and WordPress are available, you can use treendly with their chrome extension.
Treendly Pricing – you can use this free trend-spotting tool to search unlimited trends and monitor up to 1 trend.
The paid plan costs $99/year in which you can monitor up to 25 trends, and get a premium newsletter, and forecasting.
#7. Google Trends
Google trends is a free tool by Google but it can not be considered a trend-finding tool.
Because all the tools mentioned above help you to find trending topics but Google trends are useful only when you already know the topic.
You can see what was trending in a specific country in the previous year using year in search.
If you click on trending searches it will show the daily search trends and real-time search trends.
Using the explore option you can put a search term or topic and it will show you a popularity graph with peak popularity of 100.
At the bottom, you will find interest by region, related topics, and related queries that you can use as LSI keywords.
You can choose the location, timeframe, category, and type of search ( Web, image, news, shopping, or youtube )
Google trends is a good trend analyzer as you can compare trends of two search terms or topics with one another. You can compare a maximum of up to 5 search terms or topics altogether.
#8. Keylitic
Keylitic is another powerful tool to identify market trends in any topic or product.
It will analyze the data and show you only the trend of the topic so that you can save time for researching and documenting.
It supports multiple languages and 100+ countries are available. They analyze the trends on a scale of 1 – 10.
You can decide which trend is there to take action on and which one to avoid. you will get links to forums and discussions of a trend and will get search volume, CPC, and competition.
Keylitic Pricing – The entrepreneur plan costs $23/month (billed annually) with 30 queries/month.
The researcher plan costs $79/month (billed annually) with 200 queries/month and for unlimited queries, there is the enterprise plan with custom pricing, you need to contact them for that.
#9. Trendwatchers
This is a trend-finding tool for Youtube creators. But you can also use it as a business owner, e-commerce store owner, blogger, etc.
They cover 50+ categories and trends are updated on a daily basis. It will notify you about the trends in your niche and also show you how you can use them effectively.
You will have ideas about creating videos around the trend so that it goes viral and you start making more money quickly.
Trendwatchers Pricing – You can use for free to find trending topics on Youtube, The creator plan costs $15/month while the creator pro and creator premium plan cost $29/month and $49/month respectively.
#10. Under the Radar
You can discover trends months before it happens using the ever-expanding database of this trend finder.
You can sort the topics using search volume, CPC, and competition. Along with that, you will get questions, related search terms, and search results for each topic.
The categories for finding trending topics that are available in their collection are markets, YC companies, communities, Shopify stores, supplements, SaaS, web technologies, newsletters, Indiehackers products, symptoms and diseases, crypto assets, stocks, and emojis.
The pricing of Under the radar is $19/month or $199 yearly.
#11. TrendsEverywhere
It is a chrome extension to use and find trends easily. You can track the trend of a keyword and compare trending keywords.
You will get to see the trends of every keyword that you search. Its extension is available for both Google chrome and firefox.
But it is not a free tool the starter plan costs $4.50/month, the linear plan cost $9.5/month and the exponential plan cost $24.5/month.
#12. Answer Socrates
Answer Socrates is a popular tool to find questions that people are asking on Google so that you can answer them in your content and generate more high-quality traffic.
But it can also help you to find trends, if you look at the top right corner you will find the trending topics section.
Just click on that and it will show you the search volume and trend of the topic for your selected country. It does not come with a detailed analysis of a trend still it can be a helpful tool.
My Recommendation
All the tools to find trending topics and products that are listed here are really good, but my favorite one is Content Studio, as it does a lot more than just finding trends. However, if you want just to find & track trending topics then try Glimpse.
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F.A.Qs About Tools to Find Trending Topics Online
How to find trending topics?
Use the tools listed above to find trending topics.