What are Marketing Metrics Tool?
Marketing metrics are essential for a business to track its performance and success. Marketing metrics can be used to set a goal for marketing campaigns, measure marketing campaign performance, and identify both the strengths and weaknesses of marketing campaigns.
There are many different types of marketing metrics that have been used over the years. The more popular ones include clicks, impressions, impressions per click, click-through rate (CTR), conversion rate (CR), cost per acquisition (CPA), cost per thousand impressions (CPM), cost per lead (CPL), and conversion rate of total clicks.
Marketing reporting software or marketing metrics tool automatically calculates these types of metrics for you. They simplify the process by providing an easy way to report on your marketing campaign and measure its effectiveness.
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Whatagraph Review
Whatagraph is a marketing metrics & social media reporting tool that helps you to save time by simplifying the data aggregation process.
You can build customizable visual reports by tracking your campaign’s results and using the data.
You can easily automate the marketing reporting process using Whatagraph. Track, measure and analyze marketing performance with this marketing reporting software.
Whatagraph Features
Cross Channels Reporting – measure marketing performance metrics across multiple channels, campaigns, and accounts and create visually appealing reports to present to your clients or team members.
Automated Report Delivery – You can check the quick summary of the marketing reports before sending them to the client, and automate this process.
Add Custom Data – You can import data from any source using Google sheets and public API integrations.
Custom Branding – Use your own custom domain, your brand’s logo, or anything to make the report branded.
Templates & Widgets – Whether it’s marketing analytics or metrics of social media dashboard everything can be done fast using the pre-built templates, you can easily customize them.
Integrations – 40+ popular integrations are available, like – SemRush, Google Analytics, Facebook, etc. If you want some specific integration that is not on their list then just reach out to them by clicking the chat icon.
Whatagraph Free Marketing Dashboard
This is a recent addition to the list of features, you can get ideas for your dashboard from their library of commonly used dashboards like – cross-channel dashboard, PPC dashboard, social media dashboard, Google analytics dashboard, etc.
But if you are stuck then create a free account, book a report-building session, and share your dashboard needs and their product expert will make a customized dashboard for free within 48 hours.
The offer is valid only for marketing agencies and you don’t even need to put your credit card details.
Whatagraph Pricing
With 5 users & 25 data sources, the cost of their Professional plan is $199/month (billed annually).
The Premium plan of $299/month (billed annually) is recommended for marketing teams that come with 10 users, 50 data sources, a dedicated account manager, custom branding, multi-source reporting, and personalized onboarding session.
Big agencies or large organizations who want access to the public API can get in touch to know the pricing for the Custom plan (billed annually or quarterly).
However, the best part is that you can get access to all the features for free for 7 days without putting in your credit card details.
Before getting any subscription to Whatagraph, you should get the 30-minute personalized demo and take the functionality tour of Whatagraph, it will help you to choose the right plan according to your marketing reporting needs.
Supermetrics Review
This is another popular data aggregation tool and alternative to Whatagraph, Marketers can use Supermetrics to extract data of marketing performance metrics from different sources and bring it to a single place.
Supermetrics Features
Performance marketing – you can create an interactive performance metrics dashboard in google data studio using Supermetrics.
You can use Supermetrics for Google Sheets or Excel to keep an eye on your budget by tracking the ad spend.
You can centralize all your marketing performance metrics data in a data warehouse like BigQuery or Snowflake.
SEO – you can pull all your SEO data in one place, automate the keyword research and content editing process and set email alerts using this simple data extraction tool.
Use these features to automate your social media reporting and web analytics metrics.
Supermetrics Pricing
Pricing of Supermetrics depends on the destination of your data, there are several destinations like spreadsheets (Google Sheets, Excel). Data visualization, data extraction, Data warehouses, cloud storage, data lakes, etc.
So, to get the pricing you can choose the destination and get a quote.
Whatagraph vs Supermetrics: Which Is Better?
Supermetrics is a very popular data aggregator with 70+ integrations but Whatagraph is a better tool.
The marketing reports that you can make with Whatagraph are visually more appealing and easy to read.
You can transfer, monitor, measure, and visualize all your marketing data within a single platform using Whatagraph, which can not be done in the case of Supermetrics.
Whatagraph offers a lag-free marketing reporting process.
Whatagraph lets you monitor the real-time marketing data, as the data refreshes every 15-20 minutes.
The pricing of Whatagraph is simple but in the case of Supermetrics, the pricing depends on the destination of your data.
Whatagraph offers you a demo tour of the platform but there is no such offer in the case of Supermetrics.
So, in my opinion, Whatagraph is a clear winner and a far better option compared to Supermetrics.
You don’t need to accept my conclusion on ‘Whatagraph vs Supermetrics’ just by reading this article.
Take the free trial of both Whatagraph and Supermetrics, and also take the demo tour of Whatagraph, then decide for yourself.
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