Nowadays you can start an online business easily and for free with tools like Systeme.io, if you’re making a good amount of revenue and losing your time managing finances, you can outsource it to Xendoo. But what if you have a physical business like a restaurant? Here is your solution –
Yelp for restaurants is a team of 250 engineers, marketers, and customer success people who are dedicated to providing you with the modern restaurant technology from the biggest diner network in America.
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What is Yelp?
Yelp is a social site that helps you find the best in your area for you. It is for everything local like restaurants, hotels, gyms, schools, dentists, professional services, etc.
Yelp is a great site where you can list your business for free and increase trust and goodwill among your customers.
It is not for finding the best local businesses in the U.S, it is a worldwide used app to find the best in ‘local’.
However, restaurants are the most reviewed business on Yelp & now we will explore it more.
Yelp for Restaurants Review
WIth yelp for restaurants, you will get digital restaurant tools and will get into a powerful restaurant ecosystem to offer the best and most efficient service to your customers.
Restaurant Tools by Yelp for Restaurants
Yelp Guest Manager:
Offering proper hospitality to hungry diners is a crucial part of any restaurant and with the yelp guest manager, you can automate your front-of-house operations.
95 million visits yelp every month, just imagine how much you can grow your restaurant business with Yelp.
Diner can add their name to the waitlist or book a reservation with just a single click or tap. You can give your guests accurate seating time and live status updates in real time.
You can give your guests VIP treatment, wish them on birthdays & anniversaries, and keep track of their preferences with the help of Yelp’s new POS integration.
Yelp Kiosk:
Even with less staff, you can easily manage the FOH workload, what you need is Yelp Kiosk. Hosts can help customers while the kiosk will capture the data to contact the diner.
You can offer your guests ease to set up language preferences, giving them accurate waiting times and texting when tables are ready.
This type of restaurant tools and equipments are very helpful to manage your restaurant business smoothly.
Yelp Advertising:
Yelp is preferred over any other review site when it comes to finding a place to eat. You can take advantage of that and use Yelp advertising to send the hungry searchers to your website or Yelp page.
You can target specific areas and use keywords to make the most out of the advertising feature of this restaurant marketing tool.
Now you can receive up to $1800 in free Yelp Ads credits when you purchase Yelp Guest Manager.
Yelp Connect:
Building long-lasting relationships with your customers will make your business sustainable. Yelp connects helps you to tell stories so that you can turn your followers into diners of your restaurants.
Make your customers aware of your special deals, changes, and delicious dishes by using visual content and posting them using any device.
You can check metrics like age, demographic info, etc of the people who engage with your post.
Adding a call to action button like ‘Book a table’ or ‘Make a reservation’ is a great way to turn followers into guests.
Takeout Software:
Whether it’s curbside or in-person pickup yelp for restaurants can help you capitalize by utilizing their takeout software.
This feature is included in the guest manager, using it you can add takeout orders, keep records using the to-go tab, track them and when the order is ready for pick up, send a text message to your guests.
You can store information like log order notes, estimated preparation time, etc to streamline the dine-in and takeout orders process.
Yelp Upgrade Package:
Using this you can promote your posts in the Yelp app and in weekly emails to people who are interested in your restaurant.
You can highlight your specialty, use a slideshow to choose the order of photos, and restrict other businesses from having ads on your page.
Learning Resources –
Restaurant marketing school podcast: It provides useful marketing tips on a daily basis, and get all the tools you need to communicate with your customers.
Yelp for Restaurants Pricing
Standard Plan – Get started with the basic reservation tools & serve waitlist experience, with this plan you will get unlimited covers, online waitlisting, advanced SMS, two-way texting, floor plan management & basic reservation management.
It will cost you $249/month, you can start with 3 free months.
Plus Plan – This plan combines best-in-class reservations and waitlist and full-service guest management in one tool.
Along with all the features of the standard plan, it gives you the best-in-class reservation management, digital guestbook, and POS integration.
It will cost you $299/month & you can start with 3 free months.
Enterprise Plan: If you have restaurants in multiple locations then this is the plan for you. To maximize your revenue with all the plus plan features it gives you punchh integration, app integration, and olo integration.
For the group pricing of 10+ locations, you have to contact them.
Yelp doesn’t charge any cover fees but if you subscribed to an annual contract and want to cancel before the time period then you have to pay an early termination fee.
Also, keep in mind that just because you’re partnering with Yelp doesn’t mean you can control or manipulate the reviews of your business. Yelp’s recommendation software is responsible for that & you can’t change it.
If you are thinking about how will your staff get accustomed to the digital restaurant tools then the good news is that Yelp will pair you with a success manager to train your team, you will receive your iPad and the training will take place over the phone.
So, what are you waiting for? To get success with your restaurant schedule a call or book a demo & you will receive a $100 visa gift card.
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